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Business to Business is also referred to as B2B; It is a term that describes commerce transactions that are solely between business and not consumers. An example of this would be a transaction between a wholesaler and a manufacturer or a retailer and a wholesaler. There are two other contrasting terms, B2G (Business to Government) and B2C (Business to Consumer).

As a comparison between B2B and B2C the actually volume of sales is much higher in Business to Business, the main reason for this is business transactions in a typical supply chain tend to involve raw materials or sub components and a consumer transaction tends to be one item (the end product). An example of this would be a car manufacturer… the business transactions would involve the sale of all of the parts, where as the consumer transaction would be the finished product (one single transaction, the car itself).

The term B2B was coined originally to describe electronic communications between enterprises or businesses in order to distinguish it from consumer communication.

This was eventually picked up and used in marketing and now it is used all over the world to describe services and products used by enterprises.

However even though most marketing and sales people work in Business to Business a lot of trade publications and professional institutions focus a lot more on the Business to Consumer side.

If you are looking for these services there are a lot of companies out there that offer them, be sure to look around and find the company that best suits your needs.

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The concept of business-to-business is quite ubiquitous in todays business world. It pertains to the commercial transactions between businesses. The transactions between a manufacturer and a wholesaler or between a wholesaler and a retailer are instances of business-to-business (B2B) commerce. A typical supply chain is characterized by a large number of B2B transactions in comparison to any other type of commercial transaction in the same supply chain. Going by the example of an automobile manufacturer that makes multiple B2B transactions, it procures tires, glass for windshields and other bits and pieces for its vehicles. B2B has been evolving and currently is being used in a new context as well. Many businesses are now using it for communication and collaboration and are referred to as B2B communication.

Originally, the term business-to-business was used to describe the communications between enterprises so as to differentiate it from the communications between enterprises or businesses and consumers. In the current scenario, B2B is also used in marketing to describe products and services put into use by enterprises. B2B marketing strategies have assumed great significance because they are instrumental in its overall success. B2B branding, pricing, promotion, campaigning are some of the aspects of marketing strategies. Experts are of the view that B2B shares the largest part of all marketing while its market value far exceeds that of the consumer market.

According to the expert analysts, there are three factors which are driving the phenomenal growth of B2B marketing. The first is the revolution of technology which is constantly evolving thereby spawning newer products and services. Next is the entrepreneurial revolution. The companies are engaged in a cut-throat competition where the business adage is change or perish. Unexplored markets are being tapped aggressively while new uses of existing products are being found by way of innovation to maintain their competitive edge. The third revolution is taking place within B2B marketing itself. Traditional theories and assumptions are being challenged while conventional work processes are being replaced by new models and concepts. Building relationships with consumers a well as different forms of partnerships are the new defining mantra of marketing.