Pough Keep Squad

No business can get away with not doing some form of marketing and advertising. Any successful business will be seen going out of their way to advertise and market their services and product as much as possible. Cost effective advertising is often seen as a myth, but not if you approach the right team to manage your campaigns for you. Street Pole Ads is one such company in South Africa that can do just that.

You will find that there are various forms of advertising available that are able to cater to a variety of markets. You can find advertising in newspapers, flyers, billboards, banners, posters on television and in magazines. Advertising on street poles has also become quite popular. When planning your advertising strategy you should take your target market into consideration before deciding where and how you plan to advertise. You wouldnt place your adverts on the radio during school hours if your main target market was teenagers. Your potential audience will need to be analysed.

The Street Pole Advertising team focus a great deal of their attention on various forms of outdoor advertising. They place their advertising mediums along busy traffic routes and on major sites in order for them to be clearly visible and noticed at all times. By approaching these professionals you will avoid glitches such as the lettering on your advert being too small of the placement being at an awkward angle. Street Pole Advertising will ensure that your advert is properly designed and legible from a decent distance.

Visit www.spa.co.za and learn more about how this team can assist you with all your business advertising needs. You will find that each team member is more than willing to go beyond the call of duty to assist you with marketing and advertising needs. Waste no more time contact Street Pole Ads today.

Ever wondered how one creates image of one’s business. How people relate a product to a specific company? Many times people ask for products by the company’s name. For an example, if they want a blender they won’t ask for ‘blender’, they’d just name the company. There might be thousands of other companies in the same manufacturing line but only a few are able to leave an impression on the customer’s psyche. It’s not always that the product of that company is an exceptionally good quality product; it’s just that the company has managed well to create its brand name; rather it means the company has successfully reached the mass through the right advertising medium the right way.

When planning to start advertising your product, try to answer this question- What image do I want to be associated with my product? And this can be answered when you know which age group you are targeting.

For an example: you deal into aerated drinks, you can relate your product with freshness, energy, passion etc. So while advertising you would keep these things in your mind. Campaigns, banner postures- everything would reflect these ideas. The same applies to any product. It’s important to know what image you want to render to your product.

Reflecting bubbly, chic, or sensual postures are commonplace. Going a bit on a different track can attract people. Your ideas and the related visuals should draw attention.  Banner stands welcoming you to shops or roll-up posters are certainly good idea. Indeed customized banners are like value additions to your business and they draw instant notice.

In some events, may be exhibitions, canopies reading out name and other relevant information can be really beneficial.

In the advertising world there are two main categories, you could say advertising is split in 2 the two different types are Business to Consumer and Business to Business. In this article I will write a bit about both types and some of the companies that offer these services:

Business to Consumer

This side of advertising is for companies that wish to offer their products or services to the general public and not necessarily to other businesses. A good example of this is general high street shops, they all offer products that anyone off the street can come in and purchase. In an advertising sense here are some companies that offer advertising for Business to Consumer:

Yell.com - This is one of the larger companies offering this service, they offer advertising for pretty much any industry sector. You will be able to find services like Plumbers, Food Restaurants and Takeaways, Toy Shops etc.
Plumber Marketing - This one specialises in plumbers, if you are looking for plumbers this would be a very good place to go.

Business to Business

This differs because of the target audience. This is much more specialised and is aimed for companies to advertise their products or services that are for other companies to use or buy. If you offer something that is designed for use by other companies this is the advertising that you should look in to. Here are some companies that offer Business to Business Advertising:

Businessmagnet Ltd - One of the leading directories available
Applegate - Well known and been around for some time
Kellysearch - Probably the longest running, however becoming dated and not used so much

There are a lot of other companies offering both services, feel free to look around.

What Is Viral Marketing?

It’s hard not to notice that modern telecommunications have seriously changed virtually every aspect of our life. Just ten years ago, we’d never heard of Google, a word that has since entered the dictionary. Five years ago, YouTube wasn’t a household name. Just a year ago, nobody had even heard of Twitter. Now they’re all huge parts of our society. After all, you’re reading this article on your computer right now. Not surprisingly, advertising has sought to keep up with changing trends, to be relevant to a society raised on absolute communication.

Viral marketing is a broad term used to describe an advertising concept in which advertisers take advantage of people’s social networks to increase brand awareness and product sales. While that probably sounds vague and arcane, it’s actually quite simple. Viral marketing uses word of mouth to spread its message.

The trick is to somehow inspire people to talk about your marketing gimmick in a way that raises product awareness and increases sales. The name “viral marketing” refers to the way the advertising spreads rapidly and organically, like a virus.

To do this, companies produce all sorts of alternative forms of advertising, from internet games to video clips, software, and even text messages. Marketers identify people or demographics most likely to respond to the advertising and spread it, and then tailor the campaign to these people. The basic premise is that once these people accept the advertising, they will begin to spread it to other people, which will spread to other people, and so on. Viral marketing has gotten so advanced that there are algorithms used to describe the rate with which it spreads, and the maximum solvency the advertising will achieve.

Some of the most famous examples of viral marketing include: